Brand and Social Lead, Amazon Music

Amazon Music Japan is seeking a strategic, insight-driven Brand and Social Lead to define how Amazon Music shows up in Japan’s cultural and competitive landscape. This role owns Japan’s brand narrative foundations and social strategy, while directly leading priority brand initiatives and integrated campaigns.

As a senior individual contributor, you will set strategic direction and personally own high-impact brand projects end-to-end — from local customer insight and brief development through launch and post‑mortem. You will operate hands‑on in shaping campaign direction, reviewing creative, and guiding execution to ensure cohesive storytelling, cultural relevance, and measurable business impact across campaigns and tentpole moments.

Key job responsibilities

• Define and evolve Japan’s brand narrative architecture, translating global brand direction into locally resonant strategy grounded in market and competitive insight
• Lead the development and execution of integrated brand campaigns across tentpoles, partnerships, and content launches, ensuring cohesive storytelling across touchpoints
• Own end‑to‑end social strategy across priority platforms, including operating model, content pillars, and channel roles aligned with business objectives
• Oversee creative, media, and social agency partners to ensure high‑quality execution, brand consistency, and timely delivery
• Bring a social‑first perspective to integrated marketing initiatives and collaborate on amplification planning
• Navigate global and local stakeholder alignment, including facilitating leadership reviews and cross‑functional planning forums
• Represent Japan brand strategy in global discussions and ensure effective local implementation
• Define success metrics for brand and social initiatives, conduct structured post‑campaign analysis, and translate insights into actionable improvements

A day in the life

You will operate at the intersection of brand strategy and campaign execution. A typical week may include shaping the narrative for upcoming campaigns, aligning cross‑functional stakeholders on direction, and facilitating leadership reviews to drive clarity and decisions.

You will review creative concepts and social plans with agency partners, ensure high‑quality execution across channels, and analyze performance trends to inform continuous improvement. This role balances long‑term brand roadmap development with hands‑on ownership of priority initiatives, translating strategy into measurable in‑market impact.

Success requires comfort navigating ambiguity, influencing diverse stakeholders, and moving fluidly between strategic thinking and operational delivery.

About the team

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on‑demand access to 100 million songs, including millions in HD, Ultra HD, spatial audio, and Audiobooks from Audible; and anyone can listen for free by downloading the Amazon Music app or via Alexa‑enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

Basic Qualifications

• Speak, write, and read fluently in English
• Speak, write, and read fluently in Japanese
• 8+ years of experience in brand strategy, integrated marketing, or social leadership roles
• 5+ years of experience leading end‑to‑end brand campaigns at an agency or client‑side marketing organization
• Demonstrated ownership of brand narrative, positioning, and campaign strategy with measurable in‑market impact
• Experience building and scaling multi‑channel social strategy aligned to business objectives
• Experience in brand campaign briefing, creative development, and production processes
• Experience influencing and aligning cross‑functional and global stakeholders at senior levels
• Strong analytical capability connecting brand activity to business performance signals
• Experience in Japan’s media landscape, platform dynamics, and cultural context

Preferred Qualifications

• Experience building and managing financial models for business forecasting and problem solving, or experience in building financial and operational reports/data sets that inform business decision‑making
• Experience in subscription, media, entertainment, or digital consumer businesses
• Experience leading high‑visibility tentpole campaigns or cultural launches
• Experience managing creative, media, and social agencies in Japan
• Familiarity with brand health tracking, performance measurement frameworks, and full‑funnel marketing models
• Experience navigating senior leadership reviews and driving decision clarity in ambiguous environments

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