Brand Ambassador American Whiskey

Quote from Hiring Manager

At Brown-Forman France, we’re driven by a single ambition: to be "Nothing Better in the Market". We don't just sell spirits; we enrich the journeys of consumers and hospitality professionals by creating elevated experiences with our unique portfolio.

Meaningful Work From Day One

The Brand Ambassador role is a full-time position dedicated to building brand equity, providing education, and supporting our brand and business strategy in France and sometimes in Belux. Guided by our core mission to Educate, Engage, and Inspire, this role focuses on forming authentic, long-lasting relationships with influential bartenders, the trade, and our internal teams. You will act as the ultimate translator between marketing strategies and the realities of the on‑trade.

What You Can Expect

Brand & Category Education and Training

• Deliver impactful trainings that build confidence, pride and capability behind the bar.
• Support bartenders with tools and stories.
• Represent our American Whiskeys portfolio as a trusted, modern and culturally fluent partner to the trade, PR, journalists and influencers.

Internal Training

• Train and ignite passion within our internal teams, with a major focus on the sales department, turning them into our primary brand advocates.
• Support Sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives.

Relationship Building & Commercial Integration

• Authentic Relationship Building: Cultivate trusted, long-term partnerships with hospitality professionals, key bartenders, and venue owners, acting as a dedicated advocate for both our brands and our trade partners.
• Collaboration: Serve as the link between our sales, marketing, and on‑trade teams, seamlessly translating exciting brand campaigns into actionable, field‑ready initiatives that drive visibility.
• Commercial Acumen: Leverage your deep understanding of the hospitality business to design creative, scalable brand activations.
• Impact-Driven Execution: Drive meaningful business results by connecting your daily field engagements to clear commercial outcomes, such as securing high-profile menu placements, increasing brand adoption, and expanding our footprint across key venues.
• Premium Retail Development: Expand our brand’s footprint beyond the on‑trade by building strong, consultative partnerships with high-end independent liquor stores (cavistes) and premium retail specialists to actively drive the growth and visibility of our Super Premium+ (SP+) portfolio.

Transformational Experiences

• Move past traditional product feature presentations to create emotional connections and transformational experiences for the bartender community.
• Bring an aspirational and creative approach to the market, acting as a trendsetter outside of standard masterclass formats.
• Build connections with natural influencers and key figures in the entertainment and cocktail industry to ensure our portfolio remains top-of-mind.

What You Bring to the Table

• Professional Background: Strong bar credibility and a mixology background are essential, with a deep, authentic understanding of the French cocktail scene.
• Deep Category Expertise: Comprehensive understanding of the spirits industry, with a strong focus on American Whiskeys, including technical knowledge of production processes, distillation, and maturation.
• Language: Fluent French; Advanced English (written and spoken) is required.

Competencies

• Hospitality-First Mindset: A genuine passion for the hospitality industry, coupled with a customer‑centric approach that places the needs and goals of our trade partners and consumers at the heart of everything you do.
• Entrepreneurial Drive: A highly proactive, self‑starter mentality supported by strong organizational skills.
• Compelling Communication: Exceptional presentation and public speaking skills, possessing the unique ability to weave captivating brand stories that inspire audiences.
• Cross‑Functional Collaboration: Strong interpersonal and influencing skills, allowing you to act as a team player who fosters synergy and seamless alignment between marketing and commercial teams.

Operational Requirements

• Field & Office Balance: While duties take place mostly in the trade and the field, the employee must integrate into the office environment to engage in cross‑functional team meetings and align on commercial strategy.
• Flexible Schedule: Must be available for flexible hours as industry events and relationship‑building often take place during the evenings.
• Travel: Available for travel within France to ensure regional coverage and impact, and some international travels.

What Makes You Unique

• A business & brand Champion – manage through ambiguity and adversity to deliver projects as planned with support from other functions within the organization.
• A great Collaborator – Building productive internal and external relationships with a diverse and varied audience of stakeholders.
• Curious – a quick learner with a lively sense of curiosity, energy, and good humor. Excellent attention to detail. Forward-thinking and strategic mindset.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Marketing

City: Paris

State: Country: FRA

Req ID: JR-