Brand Ambassador American Whiskey

Overview

We are seeking an authentic and influential professional to become the face of our American Whiskeys portfolio in France. If you have a deep passion for the cocktail culture, are a natural storyteller who thrives on building genuine relationships, and can successfully bridge the gap between the reality of the bar and the company strategy, we want to hear from you.

What You Can Expect

Brand & Category Education and Training

• Deliver impactful trainings that build confidence, pride and capability behind the bar
• Support bartenders with tools and stories
• Represent our American Whiskeys portfolio as a trusted, modern and culturally fluent partner to the trade, PR, journalists and influencers
• Train and ignite passion within our internal teams, focusing on the sales department to turn them into brand advocates
• Support sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives

Relationship Building & Commercial Integration

• Curate trusted, long‑term partnerships with hospitality professionals, key bartenders and venue owners
• Serve as the link between sales, marketing and on‑trade teams, translating brand campaigns into actionable field initiatives
• Leverage hospitality business insight to design creative, scalable brand activations that deliver mutual value and support growth
• Drive meaningful business results by connecting daily field engagements to clear commercial outcomes such as menu placements and brand adoption
• Develop premium retail presence by building consultative partnerships with high‑end independent liquor stores and specialists.

Transformational Experiences

• Create emotional connections and transformational experiences beyond traditional presentations
• Bring an aspirational and creative approach to the market as a trendsetter outside standard masterclass formats
• Activate natural influencers and key industry figures to keep the portfolio top‑of‑mind

What You Bring to the Table

Required Experience

• Strong bar credibility and mixology background with deep understanding of the French cocktail scene
• Comprehensive knowledge of the spirits industry, especially American Whiskeys, including technical production processes, distillation and maturation
• Fluent French; Advanced written and spoken English

Competencies

• Hospitality‑first mindset with a customer‑centric focus on trade partners and consumers
• Proactive, entrepreneurial drive and strong organizational skills
• Compelling presentation and public speaking skills capable of weaving captivating brand stories
• Strong interpersonal and influencing skills fostering synergy between marketing and commercial teams

Operational Requirements

• Balance field duties with office engagement for cross‑functional meetings and strategy alignment
• Flexible schedule to accommodate evenings during industry events and relationship building
• Availability for travel within France and occasional international travel

What Makes You Unique

• Business and brand champion who delivers projects under ambiguity and adversity
• Effective collaborator building productive internal and external relationships with diverse stakeholders
• Curious, quick learner with energy, humor and strong attention to detail; forward‑thinking and strategic mindset

Who We Are

We believe great people build great brands. Brown‑Forman offers a career where you can grow personally and professionally, solve problems, seize opportunities, and generate bold ideas.

What We Offer

Brown‑Forman provides equitable pay and a premium employee experience, including a range of benefits aligned with our values.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown‑Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status. Accommodations available upon request including an interpreter.