Brand Ambassador

Quote from Hiring Manager:

\"At Brown-Forman France, we're driven by a single ambition: to be 'Nothing Better in the Market.' We don't just sell spirits; we enrich the journeys of consumers and hospitality professionals by creating elevated experiences with our unique portfolio. We are seeking an authentic and influential professional to become the face of our Super Premium + portfolio for France and BeLux. If you have a deep passion for premium spirits, are a natural storyteller who thrives on building genuine relationships, and can successfully bridge the gap between the reality of the trade and the company strategy, we want to hear from you.\"

Meaningful Work From Day One:

The Brand Ambassador role is a full-time position dedicated to building brand equity, providing education, and supporting our brand and business strategy in France and in Belux. Guided by our core mission to Educate, Engage, and Inspire, this role focuses on forming authentic, long-lasting relationships with influential retailers, bartenders, and our internal teams. You will act as the ultimate \"translator\" between marketing strategies and the realities of the premium retail and the on-trade.

What You Can Expect:

Brand and Category Education and Training:

EXTERNAL

• Deliver impactful trainings that build confidence, pride, and capability in premium retail and in prestige hospitality
• Support bartenders and retailers with tools and stories
• Represent ou r SP+ portfolio as a trusted and culturally fluent partner to the trade, PR, journalists, and influencers.

INTERNAL

• Train and ignite passion within our internal teams, with a major focus on the sales department, turning them into our primary brand advocates
• Support Sales team empowerment to improve sales capabilities by providing essential resources and compelling narratives.

Relationship Building and Commercial Integration:

• Expand our brand's footprint with high-end independent liquor stores, premium retail specialists, and prestige hospitality to actively drive the growth and visibility of our Super Premium+ (SP+) portfolio.
• Cultivate trusted, long-term partnerships with premium retailers, hospitality professionals, and venue owners, acting as a dedicated advocate for both our brands and our trade partners.
• Serve as the link between our sales, marketing, and on-trade teams, seamlessly translating exciting brand campaigns into actionable, field-ready initiatives that drive visibility.
• Leverage your deep understanding of the business to design creative, scalable brand activations. You will combine market insights with a commercial mindset to ensure your ideas deliver mutual value and support business growth.
• Drive meaningful business results by connecting your daily field engagements to clear commercial outcomes, such as securing high-profile menu placements, increasing brand adoption, and expanding our footprint across key premium retailers.

Transformational Experiences:

• Move past traditional product feature presentations to create emotional connections and transformational experiences for the bartender community.
• Bring an aspirational and creative approach to the market, acting as a trendsetter outside of standard masterclass formats.
• Build connections with \"natural influencers\" and key figures in the premium retail and cocktail industry to ensure our portfolio remains top-of-mind.

What You Bring to the Table:

Required Experience : Professional Background:

• Strong bar credibility and a mixology background are essential, with a deep, authentic understanding of the French cocktail scene.

Deep Category Expertise:

• A comprehensive understanding of the spirits industry, with a strong focus on Single Malts Whiskies. This encompasses technical knowledge of production processes, distillation, and maturation, enabling you to speak with genuine authority and credibility to both novices and seasoned industry experts.

Language:

• Fluent French; Advanced English (written and spoken) is required

Competencies:

• High-End Venues Mindset: A genuine passion for the premium retail industry, coupled with a customer-centric approach that places the needs and goals of our trade partners and consumers at the heart of everything you do.
• Entrepreneurial Drive: A highly proactive, self-starter mentality supported by strong organizational skills. You are capable of navigating a corporate environment and actively contributing to strategic brand planning.
• Compelling Communication: Exceptional presentation and public speaking skills, possessing the unique ability to weave captivating brand stories that inspire audiences.
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