Bartop Sales Manager France - Cognac

Role Purpose

Reporting directly to the General Manager France, the Bartop Sales Manager France is responsible for driving the development of the Bartop business across the French market, with a clear focus on the Spirit Valley region. This is a highly business development-driven role, playing a key part in structuring the market, opening new accounts, and establishing a sustainable and profitable presence in this segment, in close coordination with the French sales teams and the international Key Accounts organization.

Key Responsibilities

Business Development (primary focus)

• Identify, prospect and develop a portfolio of clients within the spirits market (Cognac houses,
• Build, manage and continuously qualify a robust Bartop sales pipeline
• Drive proactive, hunter-led commercial initiatives aligned with company priorities

Account Management & Development

• Take direct ownership of selected strategic Bartop accounts
• Develop long-term relationships with key decision-makers
• Lead commercial negotiations in a competitive and demanding environment

Commercial Coordination (France & International)

• Work closely with the French sales force to deploy and grow the Bartop offering across local clients
• Coordinate with the international Key Accounts team on global clients active in France
• Ensure consistency in commercial approach between local and global accounts
• Contribute to defining commercial priorities and action plans for the French market
• Act as the key interface with production sites
• Coordinate customer projects with internal teams (production, supply chain, customer service)
• Ensure feasibility, alignment and execution of commercial proposals

Product, Pricing & Market Contribution

• Contribute to the positioning of the Bartop offering in the French market
• Support pricing definition and adjustments in coordination with marketing and industrial teams
• Monitor market trends, competition and identify new opportunities
• Contribute to the sales forecast and Bartop budget for France
• Track commercial performance and adjust actions accordingly

Key Performance Indicators

• Number of new customers acquired / reactivated
• Pipeline quality and conversion rate
• Development of client portfolio within Spirit Valley
• Contribution to Bartop market share in France

Profile & Experience

Experience

• Minimum 5 to 10 years of B2B sales experience
• Experience in spirits, packaging, or a closely related industry is strongly preferred
• Proven track record in business development and new account acquisition

Education

• Higher education in business, engineering, or related field
• Background in oenology or strong knowledge of the wine & spirits sector is a plus

Languages

• Other European languages are a plus

Location

• Based in Cognac or nearby
• Strong results-driven mindset with a clear focus on business development
• Hunter profile, autonomous and well-structured
• Ability to operate in a cross-functional and international environment
• Good understanding of industrial constraints and ability to interface with technical teams
• Strong interpersonal skills and ability to build long-term relationships with demanding stakeholders
• Entrepreneurial mindset with the ability to build and structure a market