BALENCIAGA - Digital Marketing Manager (F/M)
About us Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique.
Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity.
In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.
From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director.
In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.
Job Description
Your opportunity Within the Marketing & Communication team, you will contribute to the House’s digital visibility by leading its Social Media activity and supporting the coordination of digital as a key interface between the Marketing, Communication, and Creative teams, you will support the deployment of collection launches, marketing campaigns, and key House moments, while ensuring content remains aligned with Balenciaga’s identity and business objectives.
How you will contribute
Lead the House’s Social Media activity and support its growth in alignment with Marketing and Creative strategies
Define, implement, and manage the editorial calendar across social media platforms and digital channels
Ensure the publication of content across all digital platforms while maintaining consistency with the House’s editorial guidelines and brand identity
Coordinate publishing schedules in line with collection launches, marketing campaigns, and key House events
Monitor developments across social media platforms, identify emerging features, and recommend their implementation when relevant
Identify content and digital asset needs based on the marketing calendar and business priorities
Draft strategic briefs for the Image team to support the creation of digital assets and content
Coordinate projects and facilitate communication between Marketing, Communication, and Creative teams
Contribute to the maintenance and deployment of the 360 Marketing plan
Who you are
You have 2–3 years of experience in Social Media, Community Management, or Digital Communications, ideally gained within a luxury, fashion, or creative environment
Passionate about digital culture, you possess a strong understanding of social media platforms, their ecosystems, and evolving trends
Highly organized and detail-oriented, you are able to manage multiple projects simultaneously and thrive in a fast-paced environment driven by demanding deadlines
With excellent interpersonal skills, you enjoy working cross-functionally and collaborating with a variety of stakeholders, from creative teams to marketing partners
Responsive and hands-on, you adapt quickly to shifting priorities and contribute effectively to the successful execution of projects
Curious and proactive, you keep abreast of emerging trends and identify opportunities to enrich the House’s digital presence
Autonomously in managing your responsibilities, you demonstrate initiative, reliability, and a strong sense of accountability
You are fluent in English, both written and spoken
Why work with us? Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Diversity Commitment Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviours. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.
Job Type
Regular
Start Date2026-10-19Schedule
Full time
Organization
BALENCIAGA S.
A.
S.
Department:Communication & Marketing