B2B Partnership Manager Denmark

B2B Sourcing, Partnership Management, Negotiation, Prospecting, Sales, Business Development, Market Analysis, Relationship Management, Supply Chain Strategy, Communication

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Description B2B Partnership Manager Denmark

About Upway

Upway is the leading platform for certified refurbished e-bikes in Europe and the US. We buy, refurbish, and resell e-bikes through a rigorous technical process, making sustainable mobility more accessible while delivering a seamless and reliable customer experience. As we continue to scale across Europe, Denmark will play a strategic role in strengthening our B2B sourcing capabilities and supporting our European buying needs.

The Role

We are looking for a B2B Sourcing Manager to launch and scale our sourcing operations in Denmark, contributing directly to Upway’s European supply strategy. Your mission is central to Upway’s growth: securing high-quality second‑hand e‑bikes from professional partners and structuring long‑term sourcing relationships that feed our European refurbishment and resale operations. You will work closely with a wide range of B2B partners — manufacturers, retailers, reconditioners, rental and leasing companies — and will be responsible for buying the best e‑bikes at the best price, with a strong focus on volume, quality, and repeatability.

Your Missions

• Identify, prospect, and onboard independent bike shops and regional retail chains across Denmark.
• Turn cold prospects into long‑term partners using Upway’s trade‑in and sourcing tools.
• Position Upway as a trusted outlet for trade‑ins, returns, excess stock, and used e‑bikes.
• Map the Danish rental, leasing, and fleet ecosystem, including mobility operators and corporate programs.
• Negotiate ad‑hoc and recurring bulk B2B deals to secure high‑quality stock for Upway’s European operations.
• Identify seasonal and end‑of‑life fleet opportunities.
• Act as a reliable and hands‑on partner in a relationship‑driven industry.
• Be equally comfortable discussing technical specifications with mechanics and commercial terms with decision‑makers.
• Represent Upway locally while aligning with European sourcing standards and processes.

Why Join Upway

Impact: You are directly contributing to the decarbonization of mobility by giving thousands of e‑bikes a second life.

Autonomy: You are the owner of your territory. We give you the tools, but you build the strategy.

Growth: Join a Series C scale‑up backed by top‑tier investors (Sequoia, Exor) during our hyper‑growth phase in Europe.

Responsibilities

The B2B Partnership Manager will identify, prospect, and onboard bike shops and retail chains in Denmark to secure high‑quality second‑hand e‑bikes. They are responsible for negotiating bulk deals and building long‑term sourcing relationships to support European refurbishment operations.