B2B Marketing Events Manager F/H

As part of an internal mobility opportunity, we are looking for our next B2B Marketing Events Manager to join the Marketing & Communications team.

Reporting to the Product Director and Deputy Chief Executive Officer, you will be responsible for coordinating and executing Cailabs’ event strategy in France and internationally.

In a demanding, fast‑growing technology environment, you will contribute to strengthening the company’s visibility across its various markets (Telecommunications, Space, Defense, and Industry) by making events a key driver of brand awareness, business development, and customer engagement.

Key Responsibilities

Event Management

You will be responsible for the preparation, coordination, and follow‑up of all events attended by Cailabs.

• Define event objectives in collaboration with the Sales teams (lead generation, customer meetings, brand visibility, partnerships, etc.),
• Develop and manage associated action plans,
• Coordinate internal stakeholders (Sales, Product, Communications, Logistics),
• Attend events in France and abroad and ensure their successful execution, while meeting deadlines, budgets, and quality standards,
• Identify risks and prioritise actions when necessary.

Operational Event Organization

You will oversee all logistical aspects related to events:

• Manage registrations and booth reservations,
• Maintain relationships with event organisers,
• Coordinate equipment and event materials,
• Organise team travel arrangements,
• Monitor shipments in collaboration with the Logistics team,
• Manage relationships with suppliers and external service providers in an international context.

Develop High‑Value Engagement Formats

Beyond trade shows and industry exhibitions, you will design and implement initiatives aimed at strengthening engagement with customers and partners:

• Organise user workshops,
• Design and coordinate partner events,
• Set up targeted networking meetings,
• Organise cocktail receptions and related side events,
• Develop any other relevant formats aligned with business objectives.

Support Event Communications

In collaboration with the Communications team, you will coordinate the preparation of event‑related content:

• Prepare social media posts,
• Coordinate the creation of presentation materials,
• Produce communication assets and promotional materials,
• Prepare and schedule speaking engagements.

Measure Performance and Drive Continuous Improvement

You will monitor results to assess the impact of event activities:

• Track generated leads, meetings, and strategic contacts,
• Organise post‑event feedback sessions and debriefs,
• Identify areas for improvement,
• Contribute to the prioritisation of events across the company.

Contribute to Internal Communications

Depending on team needs, you may also:

• Lead selected internal communication projects,
• Support the dissemination of information across the company,
• Propose and organise engaging internal events that foster team spirit and employee engagement.