B2B Marketing Content Specialist

Responsibilities

• Accelerate B2B content creation by leveraging generative AI platforms to meet our business objectives (lead generation, brand awareness, employer branding, etc.).
• Turn social networks into a real acquisition channel.
• Structure and manage the content strategy on social networks (LinkedIn, X, YouTube, ...)
• Create and design marketing materials such as infographics and visuals for social media, LinkedIn Ads banners, mailings and newsletters, white papers, web wireframes, product sheets, and PowerPoint presentations.
• Use AI tools to speed up content production under human supervision
• Develop and produce short-form video formats (YouTube etc.)
• Organize webinars and podcasts
• Update website content
• Translate English content into French and proofread
• Monitor competitors and technology trends on social networks and in the media
• Identify and reach out to online communities related to Transatel's activity (LinkedIn groups, influencers and content creators, etc.)

Qualifications

• You have between 2 and 5 years of experience in multimedia content production, social media, or community management roles in the B2B sector.
• Your graphic and copywriting skills are demonstrated by your past work.
• Always curious to discover new tools, you already master …
• Native French speaker with excellent grammar and spelling, enabling you to manage writing, proofreading and translations independently.
• Professional-level English is also required to work within an international team and a multicultural work environment.
• Knowledge of the IT and telecoms sector will be an asset for succeeding in this role.

Core Competencies

Demonstrates expertise in B2B content creation and multimedia production, leveraging generative AI tools for effective marketing strategies. Proficient in graphic design, copywriting, and social media management, with strong bilingual capabilities in French and English.

Hard Skills

• Multimedia Content Production
• Content Strategy Development
• Video Production
• Web Content Management
• Proofreading
• Translation
• Infographic Design
• Email Marketing
• Webinar Organization
• Podcast Production

Soft Skills

• Curiosity
• Communication
• Collaboration

Tools & Technologies

• Generative AI Platforms
• Social Media Tools
• Graphic Design Software
• Video Editing Software
• Content Management Systems