Associate Marketing Director, France & Benelux

Associate Marketing Director, France & Benelux is responsible for leading the development and execution of the regional marketing strategy across both Invisalign and iTero portfolios, driving commercial growth, digital adoption, and customer engagement in alignment with EMEA strategic priorities. The role translates global and EMEA marketing strategies into local market action plans, ensuring seamless collaboration between marketing, sales, clinical, and commercial excellence teams. It represents the voice of the customer in France and Benelux, delivering measurable clinical and business impact for Orthodontists, GPs, and DSOs. The position is based in Paris.

Key Responsibilities

• Lead the marketing strategy and execution for France and Benelux, aligning with EMEA strategic pillars.
• Translate global and regional objectives into market‑specific programs that drive adoption, conversion, and retention across orthodontic and GP channels.
• Define and track market performance KPIs to support data‑driven decision‑making and continuous improvement.
• Partner with local commercial leaders to ensure marketing excellence supports business performance and strengthens market leadership.
• Develop and implement integrated professional marketing programs that enable customers to grow their digital practices and enhance clinical confidence.
• Support customer engagement through tailored educational initiatives, content, and campaigns in collaboration with Education, Clinical, and Commercial teams.
• Ensure both Invisalign and iTero are represented through cohesive, customer‑centric storytelling and omnichannel experiences.
• Partner with local KOLs and societies to build thought leadership and reinforce the company’s reputation for clinical innovation.
• Plan and execute national marketing campaigns, leveraging digital tools, automation, and analytics to maximize reach and ROI.
• Work closely with Marketing Operations and EMEA Digital Teams to deliver scalable, efficient marketing activations across online and offline channels.
• Align with the Digital Platform narrative to enhance adoption through data‑driven engagement strategies.
• Act as strategic partner to the France and Benelux Country Managers, ensuring marketing priorities support commercial objectives.
• Collaborate with EMEA channel leads to localize initiatives and ensure optimal adoption of regional programs.
• Engage with clinical, education, and professional marketing teams to integrate clinical credibility into all marketing efforts.
• Foster collaboration across Commercial Excellence, Finance, and Operations to optimise resource allocation and ensure executional excellence.

Key Interfaces and Collaboration

• Country Commercial Teams – for market alignment and performance management.
• EMEA Channel and Marketing Teams – for strategy integration and regional coordination.
• Education, Clinical, and Digital Marketing – for professional engagement and innovation leadership.
• Marketing Operations & Commercial Excellence – for execution, reporting, and performance optimisation.

Skills, Knowledge & Expertise

• 10+ years of proven experience in healthcare, medtech, or dental marketing, ideally in a regional or multi‑market role.
• Strong strategic mindset with hands‑on execution ability.
• Demonstrated success in digital marketing, professional engagement, and commercialization of innovative technologies.
• Strong analytical and project management skills; ability to interpret data and translate insights into action.
• Excellent collaboration, communication, and stakeholder management in a matrix environment.
• Fluent in English and French (Dutch is an advantage).
• Master’s degree in Business, Marketing, or Life Sciences; MBA preferred.

Impact

This role is instrumental in driving growth in two of EMEA’s most dynamic markets. By bridging strategic vision with local execution, the Associate Marketing Director, France & Benelux will empower practices to embrace digital transformation, elevate patient experiences, and strengthen leadership across both Invisalign and iTero portfolios.

Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.