Associate Director, Liquidity Sales, Benelux & Nordics (H/F)

Role Purpose

Dedicated Liquidity Sales role responsible for new and existing Corporate liquidity business in the Benelux and Nordics region. The primary objective is to establish and execute a liquidity sales strategy to achieve and exceed sales objectives outlined in a dedicated Liquidity sales scorecard for the Benelux region. The role supports the Head of Liquidity Sales for the EMEA region and the Head of Institutional Sales, BENELUX with improved coordination of business across the BENELUX sales region.

Key Responsibilities

• Probe and understand cross‑border client needs of own markets and refer liquidity opportunities to other jurisdictions.
• Develop institutional business by cross‑selling to long‑term coverage specialists for the Benelux region.
• Build new profitable business by owning and growing collaborative relationships with AMG internal channel partners (GLCM, MSS, ISV, Capital Financing, BSM) and coordinate on a global, regional, and local basis with Liquidity specialists.
• Execute on the regional sales responsibilities defined within the Global Liquidity Sales portal and platforms strategy.
• Design and implement a 2022 Liquidity sales operating plan and execute it to achieve scorecard goals and profitable new liquidity business across the Institutional and wholesale business, primarily in the Benelux region.
• Establish excellent working relationships with bank‑facing colleagues across principal bank sectors and sub‑sectors to build trust and effective partnership.
• Report and maintain a global liquidity oversight role for Institutional LT sales in Southern Europe and act as the global liquidity salesperson for the Nordics region in coordination with Institutional LT sales based in the Nordics.
• Partner with product management to identify product gaps or enhancement ideas and contribute to the development of long‑term vision/product strategy of the global liquidity business.
• Represent the Global Liquidity business in internal senior management reports, forums, and external conferences.
• Lead recruiting and training efforts for additional resources added in the future.
• Improve the liquidity client service strategy aimed at client retention and growth.

Customers & Stakeholders

• Group Treasurers, ATs, Treasury Managers, Regional Treasurers, and Cash managers of International and Benelux Corporate and Public Sector head‑quartered institutions.
• Asset Management colleagues in Liquidity, Global Sales, and sales support teams; Investments and product specialists; Client service (marketing and event) teams.
• Institutional Sales teams (long‑only and product colleagues) and CEO’s.
• HSBC Bank partners – Global Banking and Commercial Banking relationship management colleagues; channel partners (GLCM, MSS, ISV, Prime, Markets).
• Third‑party institutions that support the liquidity business (transfer agents, liquidity portals, platform providers).

Leadership & Teamwork

Work with the Head of EMEA Liquidity Sales and the Head of Institutional Sales, BENELUX and Nordics to establish a liquidity sales strategy that aligns with the 2022 full trading year and to execute it successfully using the sales strategy, scorecard, and tactics. Build strong, trusting, and lasting working relationships with all HSBC colleagues and clients, putting client, colleague, and HSBC values at the forefront of actions.

Operational Effectiveness & Control

• Adhere to the institutional sales process.
• Be cognisant of risk management policies and comply with regulatory disciplines imposed on the business.
• Ensure CRM and related information management is kept up to date and maintained to a high standard at all times.

Key Skills & Behaviours

• Collegiate mentality: build productive working relationships with senior colleagues across the entire spectrum of selling territories, including diverse stakeholders such as banker teams, AMG stakeholders (global, regional, local) and channel partners.
• Strong consultative selling skills and commercial business acumen in a competitive environment.
• Excellent global liquidity product knowledge to ensure solutions fit client needs.

Qualifications

• Education: Ecole de Commerce or equivalent university degree.
• Experience: Solid experience in a commercial role within asset management industry or in banking.
• Excellent knowledge of short‑term investment products (money markets, short‑term funds).
• Deep understanding of corporate clients and ability to advise them on investment management.
• Team spirit, proactive sales skills, initiative, strong relational abilities.
• Fluent in English and French.
• Strong organizational ability, results‑oriented culture, pragmatic mindset.
• Comfort working at all hierarchical levels within HSBC and with senior client management.
• Willingness to travel across the Benelux and Nordics.