Assistant Boutique Director Flagship (H/F)

Job Description

As an ambassador of Alaïa, the Assistant Boutique Director embodies the image and values of the Maison.

You are co-responsible for inspiring and developing your team to deliver exceptional client experiences, meet quantitative and qualitative objectives, and ensure the boutique’s growth and success.

KEY RESPONSIBILITIES

• Boutique performance and sales development

• Co-monitor the achievement of boutique sales targets and KPI’s
• Identify growth opportunities and implement business action plans to boost performance.
• Collaborate with the Boutique Director on quarterly action plan to drive growth and achieve expected results
• Prepare regular reporting (sales, traffic, KPIs, follow up, missed sales, stock issues, CS, discount…) and propose corrective actions.

• Team management and people development

• Support the Boutique Director in the recruitment, training and management of the team to optimize personal and boutique performance and profitability
• Delegate operations activities and establish clear responsibilities within the team
• Communicate and motivate the team around the strategy and vision of the Maison and their collective and individual contributions
• Support the Boutique Director in conducting team meetings, ensuring that staff is aware of the targets and clients experience best practices
• Support the Boutique Director with the annual performance management process to provide feedback
• Create a business-oriented approach and positive mindset in the boutique through team builder and supportive environment

• Boutique operations and administration

• Ensure full compliance with the Maison policies, procedures and brand standards, maintaining a flawless boutique environment.
• Supervise the boutique back office and administration, including invoices, plannings, payroll etc.
• Oversee and coordinate the day to day operational activities of the boutique, ensuring smooth, efficient and seamless execution of all processes.
• Monitor and maintain visual merchandising standards, ensuring alignment with the brand image.
• Guarantee the boutique’s maintenance and upkeep in accordance with the Maison’s standards.

• Client development

• Promote clienteling behaviors and best practices within the team, including proactive outreach to existing clients and prospects, personalized styling, and appointment-based services.
• Elevate the in-store and out-of-store client experience in line with the Maison standards and guidelines.
• Define, with HQ and the Boutique Director, specific objectives for client retention, recruitment, and reactivation to achieve sales targets.
• Leverage clienteling tools to drive results (CRM app, client development plans, local experiences).
• Analyze and report on the ROI of clienteling and CRM actions, identifying opportunities for improvement.
• Develop local partnerships with personal shoppers, stylists, and other key actors to attract a targeted and high-quality luxury clientele.

• Market Awareness and Strategic Initiatives

• Stay informed about competitors’ activities and trends in the luxury fashion market to provide actionable insights.
• Develop partnerships with key stakeholders and participate in local events to strengthen the boutique’s presence.
• Align local strategies with the Maison overall goals to ensure consistency and sustainable growth.

Profile :

• At least 5 years’ experience in luxury retail, with a strong track record in sales, operational excellence and team management.
• Leadership: Dynamic and inspiring leader with the ability to build and motivate high-performing teams.
• Manager with an operations focused, with strong expertise in overseeing boutique operations, optimizing processes, and ensuring operational efficiency.
• Business Acumen: Strategic thinker with excellent analytical skills and the ability to develop and execute long-term visions.
• Market Knowledge: Solid understanding of the luxury fashion market and client behavior, particularly in international contexts.
• Language Skills: Fluency in English is essential; additional languages are a plus