ASO Manager

Overview

At Luni, we create B2C mobile apps that improve everyday lives, stand out through quality content and explore new ways to experience products. As a top ten global app publisher with millions of users, our hits include Shorts, Astro Club and Scanner. Most of our revenue comes from in-app subscriptions in the US.

About the Role

We are looking for an ASO/SEO Manager to own and scale organic growth across all our mobile apps. You will maximize visibility, rankings, and conversion rate on the App Store and Google Play, while improving SEO performance on our web assets. This high-impact, cross-app role requires strong ownership and execution. You will define the strategy and implement it.

Responsibilities

• Develop and execute ASO strategy.
• Own keyword strategy across all apps and markets.
• Optimize metadata (title, subtitle, keywords, descriptions).
• Track and improve rankings.
• Identify long-tail and high-opportunity keyword gaps.
• Monitor competitors and market trends.
• Adapt positioning and metadata by country (localization strategy).
• Optimize store conversion rate.
• Define store messaging strategy per app.
• Build and execute A/B testing roadmap (screenshots, logo, video, order, value props).
• Analyze impact on CVR and CPI.
• Create and optimize custom product pages aligned with UA campaigns.
• Monitor and improve ratings & reviews strategy.
• Conduct SEO audits and implement improvements.
• Optimize landing pages for conversion and ranking.
• Define SEO keyword strategy.
• Collaborate with partners to scale organic web traffic.
• Improve Web-to-App funnel performance.
• Build dashboards to track ASO & SEO performance.
• Automate reporting processes.

Qualifications

Hard Skills

• 4–7+ years experience in ASO and/or SEO for mobile apps.
• Strong experience in subscription-based apps or mobile-first products.
• Proven track record of improving store rankings and conversion rate.
• Solid understanding of App Store & Google Play algorithms.
• Experience with ASO tools (AppTweak, SensorTower, Data.ai, etc.).
• Strong analytical skills and KPI-driven mindset.
• Experience with SEO tools (Ahrefs, SEMrush, GSC).
• Comfortable working with data and automation tools.

Soft Skills

• High ownership and autonomy.
• Strong execution mindset.
• Structured and impact-driven.
• Curious and constantly testing.
• Clear communicator, comfortable working cross-team.
• Business-oriented, thinking about revenue.

Benefits

• Unlimited vacation, 2 remote days/week and up to 30 consecutive days abroad.
• €14.64 meal vouchers (50% covered by Luni) and a monthly brunch with the team.
• Company and retirement savings plans.
• €1,800 annual allowance for personal services, culture, sports, remote-work equipment, vacations, and more.
• On-site gym in Bordeaux or Gymlib in Paris, plus a 100% covered Benefiz health plan for you and your children.
• Dedicated nursery spots, extra paid parental leave, and customized family-friendly benefits.
• Access to conferences, workshops, and training.
• Choice to work from Bordeaux, Paris, or remotely, and team-building events and seminars.

Equal Opportunity Employer

We hire based on talent and are proud of our global perspective. We are an equal opportunity employer dedicated to fostering an inclusive and diverse environment for employees from all walks of life.