Area Sales Manager EMEA

The Area Sales Manager EMEA is responsible for driving the brand’s commercial development and growth across the EMEA region.

He/She manages retailers and distributors, develops new markets, and ensures the implementation of the brand’s commercial and marketing strategy across selective distribution channels (retail, department stores, perfumeries, concept stores, and e-retailers).

Objectives

• Accelerate the brand’s international presence
• Drive revenue growth and profitability within the region

Key Responsibilities

Business Development

• Define and implement the EMEA sales strategy in alignment with global objectives.
• Identify and develop new markets and partners across the region.
• Manage and grow the portfolio of existing distributors and key accounts.
• Negotiate commercial agreements and distribution terms.
• Achieve or exceed sales and growth targets.
• Lead and support distributors in achieving their business objectives.
• Define annual business plans by market.
• Monitor sell-in / sell-out performance and stock levels.
• Train local teams including retail partners and beauty advisors.

Key Account Management

• Build strong relationships with premium retail partners.
• Ensure successful product launches and in-store activations.

Market Analysis and Strategy

• Analyze competition and trends in the beauty and luxury markets.
• Provide reporting and sales forecasts to management.

Internal Coordination

• Work closely with internal teams including: marketing/ supply chain/ training/ communications
• Participate in international trade shows and beauty industry events.

Mobility

• Frequent travel across the EMEA region (30–50%).

Candidate Profile

Experience

• Minimum 5–8 years of experience in international sales, export, or area management.
• Experience in cosmetics, skincare, fragrance, or luxury strongly preferred.
• Strong understanding of international selective distribution networks.

Skills

• Excellent negotiation and distributor management skills.
• Strategic mindset with a results-driven approach.
• Ability to work effectively in an international and multicultural environment.

Languages

• Fluent French and English required.
• Additional European languages are a plus.