Analyst Commercial Planning (F/M/X)

Company Description

Join Accor, pioneering the hospitality of tomorrow. We are a world-leading hospitality group, a team of over 360,000 dedicated to the art of welcome. We have been designing new ways of experiencing the world for over 50 years.

Job Description

Promotion Strategy & Forecasting

• Support the Senior Manager in designing the commercial promotion calendar by providing data-backed recommendations on discount levels and booking windows
• Build demand forecasts for upcoming promotions, predicting room-night pick-up and revenue impact based on historical seasonality and market trends
• Monitor "on-the-fly" performance of active promotions, flagging if a campaign is underperforming against its forecast early enough to pivot strategy

Post-Campaign Analysis (Post-Mortems)

• Conduct deep-dive analyses on completed promotions to measure Incremental Lift (revenue that wouldn't have happened without the offer) vs. Dilution (revenue from guests who would have booked anyway)
• Evaluate the impact of promotions on different segments and channels to determine which offers resonate best with specific audiences
• Present key findings and "Lessons Learned" to stakeholders to refine the strategy for the next quarter

Marketing Analytics Support

• Provide day-to-day analytical support to the Director of Marketing Analytics, specifically focusing on how marketing spend translates into commercial bookings
• Assist in tracking Campaign Impact across various channels, helping to visualize the correlation between marketing "noise" and actual revenue "pace.“
• Help maintain data hygiene for marketing attribution models, ensuring that campaign tags and source tracking are accurate

Commercial Reporting Integration

• Synthesize promotional data into the broader team dashboards, ensuring the leadership team has a clear view of how "Offer Revenue" fits into the total performance picture
• Automate recurring promotion reports to reduce manual data entry and increase time spent on strategic insights

Qualifications

Background

• 2-3 years of professional experience in Revenue Management, Commercial Planning, or Data Analytics
• Master's degree

Mandatory Skills

• Deep knowledge and understanding of the hospitality industry
• Programming experience in SQL, Python, or similar languages for data manipulation and analysis
• Expert-level skills in Microsoft Excel and Powerpoint
• Outstanding communication and presentation skills with ability to convey complex analytical concepts to non-technical audiences & develop C-level
• Fluent in French/ English

Preferred Skills

• Excellent organizational and project management skills with ability to manage multiple priorities
• Proficiency with Tableau
• Detail-oriented mindset with strong attention to accuracy and data integrity
• Experience working in international or multicultural business environments