AI-Driven CRM & Lifecycle Growth Lead

Joko is seeking an experienced CRM & Lifecycle Manager to design and run end-to-end lifecycle programs across in-app, push, and email from onboarding through reactivation. You will own cross-channel journeys, retention and referral programs, and AI-powered optimizations to maximize user LTV.

Collaboration with Product, Data and Brand is essential to align lifecycle efforts with product strategy. The role emphasizes experimentation, data-driven decisions, and user-centric messaging, with