Account Based Marketing Manager

Account Based Marketing Manager – French Market

We are seeking an experienced account-based marketer to lead integrated ABM programs in France, targeting strategic named accounts with 1‑to‑few and 1‑to‑1 campaigns.

Responsibilities

• Plan and execute multi‑touch, multi‑channel ABM programs that support pipeline and revenue goals across all stages of the customer lifecycle.
• Align closely with the sales organization to target their most important accounts in a productive and effective way, optimizing performance at every step.
• Work with sales, field marketing, partner marketing, and sales development teams to craft high‑impact programs that include:
  • Tailored messaging by account and target audience
  • Targeted advertising, paid social, and contact discovery
  • Multi‑threaded custom digital landing pages
  • Account‑specific research, events, prospecting, and follow‑up in coordination with cross‑functional teams
• Ensure programs are driven by performance data, sales feedback, and market insights, continuously evolving to improve ROI.
• Maintain 3 days onsite presence in Snowflake offices.

Qualifications

• 6+ years of marketing experience, including mandate‑driven ABM tactics for enterprise accounts.
• Strong background in sales, field marketing, or demand generation, with expertise in planning, messaging, execution, and ROI tracking.
• Proficiency with Salesforce, Adobe Experience Manager, LinkedIn Campaign Manager, Demandbase, or equivalent ABM and marketing automation tools.
• Experience with digital or social advertising.
• Amandiac attention to detail, strong project management and time‑management skills.
• Track record of improving marketing programs using data, earn‑stat feedback from sales, and understanding of business imperatives.
• Cross‑functional experience integrating partner marketing, field marketing, and sales development efforts.
• Ability to work successfully in an ever‑changing environment with competing priorities.
• Fluency in French, written and spoken.