VP Franchise Commercial Performance (F/M/X)

Job Description

Commercial Alignment

• Align global commercial and digital initiatives with franchise strategy.
• Ensure franchise hotels are equipped to maximize the channel contribution from Accor distribution platforms.
• Maximize engagement with ALL Loyalty program and push for enrolment and ALL occupancy.

Revenue Performance

• Support the roll out of the unique revenue management system (RMS) across the global franchise network.
• Design and implement the scope of revenue management support for franchise partners.
• Drive RevPAR growth initiatives across the network.

Pay-to-Play Services

• Review existing optional commercial services currently offered as pay to play to franchise hotels and enhance value proposition through flexible contracts, fair pricing and additional services.
• Establish a pay to play Digital marketing support offering.

Commercial Programs

• Coordinate global commercial initiatives and streamline the offering by regional specificities to ensure impact and pertinence.
• Ensure initiatives are aligned with owner value creation.

Qualifications

• Hoteliers at heart : Past or present operational experience is essential to ensure credibility with regional teams.
• International mindset : To reflect the global dimension of the group.
• Business-centric : Able to translate strategy into a concrete value proposition for owners.
• Change agents : Ability to co-build a vision and drive it within a complex matrix environment.
• At least 13 years of experience.

Beyond expertise, we will target candidates who are able to:

• Influence without direct authority: Ability to build relationships across regions and convince a variety of stakeholders.
• Navigate ambiguity: Resilience and agility in evolving or undefined scopes.
• Be hands‑on: Full autonomy and strong operational drive (not actively seeking team management responsibilities at this stage).

Benefits

Accor is committed to the world around us:

• Strong employer culture focused on the development of 300,000 talents.
• Continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career:

• Allow health‑work balance and flexibility to shape working environment.
• Defined talent management, continuous improvement and training development paths.
• Remote work possible several days per week from France; flexible options with Worklib.
• ALL Heartist program: preferential rates and flash offers for stays.
• Heartist for Good volunteering program: one day offered during working time.
• Sustainable Mobility Package: eco‑friendly transport or company bike program.
• Coverage of urban public transport subscriptions between home and workplace.
• Meal vouchers with a face value of €11.
• Mandatory health insurance plan funded 50% by Accor at no additional cost for dependents.
• Well‑being spaces and sports facilities at sites or via Gymlib.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, particularly those with disabilities.

We encourage all applications, without distinction of gender, so dare to apply!