Marketing Director

Sensewaves is a leading startup in the utility and energy transition landscape. Sensewaves build Adaptix.

Grid, one of the most innovative AI-powered software solutions for the analysis of the distribution grid. Based in Paris, France, the company is deploying their software with utilities all over the world and recently received for their work with clients in the USA the prestigious Emerging Technology Power Player 2024 award by the Smart Electric Power Alliance (SEPA).

Tasks

Job

We are looking for a dynamic Marketing Director to drive Sensewaves' growth and market presence in the energy and AI sectors. In this role, you will develop and execute strategic marketing initiatives, positioning our innovative solutions at the forefront of the industry. You will collaborate closely with sales, creative, product, and leadership teams to shape our brand, generate demand, and engage key stakeholders.

You will evolve and learn in a stimulating international environment, within a fast growing startup. We are looking for people with strong motivation, teamwork and creative skills and a taste for initiative, interested in actively contributing to the energy transition and net zero carbon initiatives. If you have a passion for cutting-edge technology, a track record in B2B marketing, and a strategic mindset, we’d love to hear from you!

Mission

Key role within the tech team:

Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.

Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.

Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.

Content & Thought Leadership – O