Head Of Growth - EdTech (French fluent)
YOUR MISSION
Architect and pilot the Revenue Engine. You will transition Paradox from a founder‑led marketing approach to a brand‑led, repeatable, data‑driven engine.
You don't just manage a team, you get your hands dirty to identify growth levers and pull them yourself. Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2x better. You lead from the front, testing hypotheses, launching new channels, and showing the team how it's done.
YOUR KEY RESPONSIBILITIES
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Offer‑Market Fit continuously assessed, refined, repositioned, and launched.
- Identify which segments an offer truly works for and which it doesn’t.
- Refine, reposition, or stop offers based on evidence.
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Architect Funnels and campaigns (Hands‑On).
- You don't just request new funnels, you map them out and oversee their implementation directly.
- You set up the tracking, you check the flows, and you ensure the machine works before managing budget scaling.
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Relentless Optimization (CRO & A/B Testing).
- You design, launch, and analyze A/B tests yourself.
- You proactively hunt for friction points in the user journey.
- Design, launch, and analyze experiments across funnels, pricing, messaging.
- Ensure tracking, data integrity, and learnings compound over time.
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Channel Exploration & Scaling.
- While Yann manages core Paid Social (Meta), you overview his work and identify next winning acquisition channels.
- You are the "Client" of the Content Factory. You analyze ad performance, provide data‑backed briefs, and identify winning angles quickly to scale them aggressively.
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Growth Loops.
- Design and optimize growth loops (product, retention, referral, content → product → content).
- Diagnose growth across acquisition, activation, sales alignment, retention, and expansion.
- Identify where growth is constrained and why.
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"Player‑Coach" Leadership.
- You manage the Growth team by showing them the standard of excellence.
- Build your team by sourcing talents, managing them, training them, and letting go when necessary.
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Sales Alignment & Revenue Quality.
- Your metric isn't just "Leads generated", it's "Appointments held" and "Deals closed".
- Set up a tight feedback loop with the Sales Team Lead to adjust targeting based on lead quality.
- Prioritize high‑intent leads over cheap volume. Stop campaigns that bring tire‑kickers, even if the CPL is low.
Tools you’ll master
- GA4, Optibase, Wefblow, Vidalytics, Clarity, Hotjar, Amplitude, Figma, Looker Studio, VWO, Optimizely and other tools.
Your KPIs
- LTV / CAC ratio
- Funnel conversion rates by stage
- X experiments launched per week
Desired Outcomes
- Conversion Rates 2× better than baseline
- Growth experimentation runs continuously
- A Predictable Growth Engine
Experience
- You have ideally a minimum of 3 years of experience in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing, ideally within SaaS, e‑commerce, or digital product environments.
- You have a track record of designing, implementing, and scaling A/B and multivariate tests that have generated measurable improvements in revenue, user activation, or conversion.
Competencies
- Growth Diagnosis & System Thinking
- Persuasion & Behavioral Insight
- Analytical
Personality
- Curiosity: You relentlessly dig into why users behave the way they do until you uncover the insight behind the data.
- Hands‑On Execution
- Precision: You care about clarity in hypotheses, clean data, and unambiguous results.
- Agility: You move fast, adapt instantly to new findings, and turn insights into tests within hours, not weeks.
Language
French: Native / Bilingual
English: Fluent, you can hold a conversation on specific details with English‑speaking colleagues.
The chosen language for written communication is English.
IT MIGHT NOT BE FOR YOU
- If you need clarity before chaos.
- If you prefer balance over intensity.
- If you build to deliver, not to elevate.
- If you want to optimize without getting your hands dirty in Webflow, copy, or design.